You read about it all the time...

advertising as usual just doesn't cut it. To stay current requires an agency with a fresh approach.

Stalelife builds communications that get consumers to act. We’re experts in integrated, response-driven formats and innovative social media. We’re on top of the game, because our clients expect nothing less.

Why honest customer service is worth substantially more than advertising

In the 90’s we fought branding as hard as we could. Try as we might, many of our marketing partners were forced to use a heavy brand presence – oversized logos and template designs filled with “Barney” (I love you, you love me) copy.

The idea du jour was that the brand far outweighed real benefits. It was always pure justice when our measurable creative was tested versus a heavy brand approach and won (a good 100% of the time, seriously).

Enter the mid-2000s and now marketers are starting to see, the WIIFM (What’s In It For Me) theory has reached epic proportion. Social networking allows customers to talk and give their opinion, just like your neighbor telling you about a great oil change joint, or the horrible service at the local greasy spoon.

There’s no place to hide these days, and there’s no way to “counter” bad news except with superior service.

Here’s an example - Son & Heir clothing, a boutique sports t-shirt shop. We recently ordered and the package contents looked like this:

The shirt arrived on time. It was exactly as ordered. AND they gave us a Dum Dum Pop and a note to say thanks:

Small things, sure. But the small things lead to much more. For instance, we’ve already told many sports-nut friends who might be interested in their sweet design offerings.

Transparency in the modern age is real. If you rely heavily on advertising to sway opinion – or your company is constantly seen in a negative light – it’s time to re-direct your funds and your attention to your customers. Make sure the user experience is something worthwhile, and you will be rewarded time and again.

After all, your customers are talking to anyone who will listen (and read), because nowadays it’s easier than ever to do.